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As a proudly UAE-based firm, we fully immerse ourselves in the region’s dynamic transformation and growth. Our team leverages diverse international experience to drive impactful change tailored to the local context.

We are passionate about what we do, and we channel that energy into every stage of our partnership. Together, we’ll navigate the development journey, unlocking potential and delivering results that propel your organization forward.

About Us

Your Partners in Growth and Transformation

With over a decade of industry-specific expertise, we collaborate closely with government entities, industry leaders, and SMEs across the UAE and KSA. Our distinguished leadership and expert team come from top universities and leading management consulting firms, bringing a wealth of knowledge and insight.

SEO Offerings

Best SEO solutions tailored for brands

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Website audit

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Technical SEO

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Content optimization

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Content marketing

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Our Story

Built on Expertise. Driven by Transformation.

Founded in 2017 by Hanan Alawadi, AS/P was created with the vision to support the rapid and dynamic growth of the region. Hanan’s goal is to enact positive, enduring change for organizations and individuals, becoming a trusted partner in transformative endeavors. AS/P aspires to build an institution where exceptional individuals thrive, making a meaningful impact both locally and globally.
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David Ritch

Financial analyst

Nick Johnson

Manager

Ashton Smith

Financial planner

Mira Dowson

Finance manager

John Roberts

Accountant

Linda Morris

Auditor
Our Team
our clients

Check our best clients & partners

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EXIDE

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IR

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Django

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LRQA

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Meet Our Founder & Team

Hanan Alawadi

Hanan is a former McKinsey consultant with extensive experience in public sector transformation. She has led high-impact initiatives across the GCC, shaping the future of government policy and economic development. Her passion for talent development and strategic innovation has been instrumental in driving change within the region. Hanan’s leadership continues to inspire both the AS/P team and its clients to achieve lasting success.

Marwan Basha

Marwan brings extensive experience from his time as a McKinsey consultant, where he specialized in organizational transformation and strategic development. With over seven years of experience across various industries, Marwan is a key driver of growth in the UAE. He guides organizations through complex challenges, helping them achieve sustainable growth and maximize their potential.

Safaa

Safaa is an expert in capability building and employee development, specializing in organizational transformation. Her extensive experience and educational background have made her a leader in driving strategic initiatives that empower organizations to build a culture of continuous learning. Safaa’s work helps companies navigate workforce development, unlocking the full potential of their teams in a dynamic business landscape.
  • Sky Tower, Level 39,
  • Abu Dhabi, UAE.
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