About Us
Your Partners in Growth and Transformation
With over a decade of industry-specific expertise, we collaborate closely with government entities, industry leaders, and SMEs across the UAE, KSA, and internationally. Our distinguished leadership and expert team comes from top universities and leading management consulting firms, bringing a wealth of knowledge and insight.
As a proudly UAE-based firm, we fully immerse ourselves in the region’s dynamic transformation and growth. Our team leverages diverse international experience to drive impactful change tailored to the local context.
We are passionate about what we do, and we channel that energy into every stage of our partnership. Together, we’ll navigate the development journey, unlocking potential and delivering results that propel your organization forward.
Our Story
What Sets Us Apart
Honesty
As a reliable source of trust and honesty, we aspire to be the first choice for clients and colleagues seeking candid advice. Our commitment to providing truthful feedback remains unwavering. Additionally, clients and teams can rely on our steady support during challenging situations.
Collaboration
By working alongside our clients, we can ensure that any necessary changes are effectively utilized. We recognize the value of input from all sources, and actively encourage transparency, teamwork, and collaboration as we work towards generating the best ideas.
Constructive Influence
Our team is united in our firm dedication to delivering measurable impact for our clients, as well as for our own people. We actively empower one another to succeed, supporting growth and development at every turn. Furthermore, we actively promote a sustainable lifestyle, recognizing the importance of responsible stewardship of the world’s resources.
Enduring Alliance
At our organization, we see ourselves as partners to both our clients and team members. Accordingly, we prioritize the development of long-term partnerships and take pride in our track record of cultivating enduring client relationships, securing board seats, and even investing equity in the organizations we serve.
Long-term partnership
We are fully committed to the organizations we serve and reflect this commitment through our long-term approach. We don’t only produce documents. We support throughout the entire journey.
Sustainability
We aim to deliver sustainable development for our clients, with new capabilities, habits, and working models that will remain in place long after the training journey.
0
Financial experts
0+
Happy customers
0
Years of experience
0
Client assets
Meet Our Founder & Team
Hanan Alawadi
Hanan is a former McKinsey consultant with extensive experience in public sector transformation. She has led high-impact initiatives across the GCC, shaping the future of government policy and economic development. Her passion for talent development and strategic innovation has been instrumental in driving change within the region. Hanan’s leadership continues to inspire both the AS/P team and its clients to achieve lasting success.
Marwan Basha
Marwan brings extensive experience from his time as a McKinsey consultant, where he specialized in organizational transformation and strategic development. With over seven years of experience across various industries, Marwan is a key driver of growth in the UAE. He guides organizations through complex challenges, helping them achieve sustainable growth and maximize their potential.
Safaa
Safaa is an expert in capability building and employee development, specializing in organizational transformation. Her extensive experience and educational background have made her a leader in driving strategic initiatives that empower organizations to build a culture of continuous learning. Safaa’s work helps companies navigate workforce development, unlocking the full potential of their teams in a dynamic business landscape.