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About AS/P

We possess over ten years of industry-specific knowledge and experience working alongside governmental entities, industry leaders, and small and medium-sized enterprises within the UAE and KSA. Our distinguished leadership and expert team comprise individuals hailing from top universities and leading management consulting firms.


Although many of our professionals possess international backgrounds and experience, we proudly operate as a UAE-based firm, actively engaging in and contributing to the dynamic transformation and growth of the UAE.


We take great pride in our work and are eager to channel our enthusiasm for advancement and progress throughout every stage of the development journey we embark upon together.


Our Values


As a reliable source of trust and honesty, we aspire to be the first choice for clients and colleagues seeking candid advice. Our commitment to providing truthful feedback remains unwavering. Additionally, clients and teams can rely on our steady support during challenging situations.


By working alongside our clients, we can ensure that any necessary changes are effectively utilized. We recognize the value of input from all sources, and actively encourage transparency, teamwork, and collaboration as we work towards generating the best ideas.

Constructive Influence

Our team is united in our firm dedication to delivering measurable impact for our clients, as well as for our own people. We actively empower one another to succeed, supporting growth and development at every turn. Furthermore, we actively promote a sustainable lifestyle, recognizing the importance of responsible stewardship of the world's resources.

Enduring Alliance

At our organization, we see ourselves as partners to both our clients and team members. Accordingly, we prioritize the development of long-term partnerships and take pride in our track record of cultivating enduring client relationships, securing board seats, and even investing equity in the organizations we serve.

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